Brochures are a surefire way to provide essential information about your business and reach new customers. They come in all shapes and sizes, including sell sheets, product guides, flyers, menus, newsletters, and spec sheets.
Choose a printing service with experience with these jobs and the expertise to produce superior results. Look for these essential qualities in a professional brochure printing company:
Experience
Brochures are one of the most versatile pieces in your marketing arsenal. Whether you are trying to drive people into your new gym location, showcase a property for sale or share a company spec sheet, brochures can do the trick. But a grand design distinguishes between a flyer that grabs attention and one that ends up in the trash.
When choosing a printing service, you want to ensure they are experienced in creating and producing professional-grade brochures. A less-than-stellar result can negatively affect your business, especially if you attempt to impress potential clients or customers.
It would help to ask a printer how many similar orders they have fulfilled. Doing so will help you determine how well they work with your project. This is important because it can be the difference between your brochures turning out exactly how you imagined them and looking like some gnarly bootleg version of a professional piece.
Additionally, looking for brochure printing services that offer physical proofs is a good idea. This will give you a better idea of how your brochures will turn out than looking at digital evidence on a computer screen. It will also allow you to catch any color errors or typos before they become problematic.
Quality
Brochures are a powerful tool for various business types and offer an excellent complement to digital marketing strategies. They allow businesses to highlight their services and products, enlighten customers and provide insight into the brand. They are available in various sizes, folding options, and paper stocks and can be custom printed to include personalization and logos.
Choosing a company with extensive experience with brochure printing will ensure that the work they produce is high quality. They will have worked with clients with similar needs to yours and can use their knowledge and expertise to help you create a stunning piece of marketing material. Look at samples of previous print jobs the company has completed, and note the type of paper used, ink color, and layout. A quality job will reflect favorably on your business and set you apart from the competition.
You should also ask the printer if they can provide the finished product’s physical proof. This will allow you to check for typos and ensure the text and images are aligned correctly. While electronic proofs are often enough, a physical one is preferable as it allows you to see the final product in a way that a computer screen cannot replicate.
Pricing
Brochures are a great way to share detailed information with potential customers about your business. They are often used as direct mail pieces and handouts at events or tradeshows and can help increase sales by providing a quick resource to answer questions about products and services. However, a few things to consider before printing your brochures to ensure they provide the best return on your investment.
Pricing – The price of your brochures will depend on a few factors, including how many you need, the type of paper stock you use, and any finishing options added to the job. In addition, the fold you choose will impact your brochure printing costs. For example, a closed gate fold or half/half brochure will cost more than a trifold or z-fold brochure.
In addition, choosing a house stock paper will typically cost less than using specialty paper. This is because the printer already stocks these papers and can print them with other jobs on a press sheet to save time and money. On the other hand, if you want a unique paper stock or finish for your brochures requiring a particular order, this can add to the overall production cost.
Balancing budgetary concerns with a desire for exceptional brochures that reflect well on your company is essential. A premium printing service will provide you with flyers that are both affordable and deliver the best results.
Customer Service
A well-designed brochure is a powerful tool that can be used to showcase your business and reach new clients. It can be placed on a reception desk, handed out at promotional events, or even included with a product purchase. It can also be mailed to potential customers or distributed by your sales team. A professional printing service can help you create a high-quality brochure that will be both eye-catching and engaging, making it a perfect marketing tool for your business.
A good print shop will have a dedicated customer service team that is available to answer any questions or concerns you may have. They will also be able to provide you with digital proof of your brochure so that you can see exactly how it will look before the final product is produced. This is a great way to avoid surprises and ensure you get the best quality possible.
A good brochure should include high-resolution photos and information about your business. It should also be sized appropriately for printing. This forces the printer to stretch or shrink the brochure layout, which can warp the design and cause text or graphics to be cut off. A reputable print shop will ensure your brochure is sized correctly and looks its best.